Joseph Nye, an eminent political scientist at Harvard, wrote a book about “soft power” a few years ago. He followed that volume up by devoting a chapter to the concept in last year’s book The Future of Power. So what is “soft power”?
According to Nye, whereas “hard power” grows out of a country’s military or economic might, soft power, “Arises from the attractiveness of a country’s culture, political ideals, and policies.” In the Future of Power Nye examines what it means to be powerful in the twenty-first century, and how the US might set about retaining its place in the world. He thinks soft power will be an important part of the mix, and I tend to agree.
But while I’m generally optimistic about the future of America’s place in the international order , one historical parallel related to soft power disturbs me: the degree to which the threat of terrorism has led the US to create embassy buildings that appear to cower before contemporary threats.
Today I was reminded of the perils of forecasting while reviewing a Department of Defense document, the Joint Operating Environment 2010.
“JOE 2010″ as it’s called, is designed to provide the various branches of the US Armed Forces a joint perspective on likely global trends, possible shocks and their future operating environment. If you’re interested in geopolitics and strategy, I recommend that you take a look.
Apart from its inherent interest, JOE 2010 opens with a defense planning timeline that business and financial strategy practitioners – and anyone who consumes their work - would do well to bear in mind. I have reproduced it verbatim here:
1900 If you are a strategic analyst for the world’s leading power, you are British, looking warily at Britain’s Age-old enemy, France.
1910 You are now allied with France, and the enemy is now Germany.
Posted in Case study, Theory
Tagged black swan, China, Defense Planning, DOD, forecasting, France, Geopolitics, Germany, grand strategy, Internet, JOE 2010, Korea, NATO, non-predictive strategy, prediction, strategic autism, strategic surprise, strategy, UK, USSR, Vietnam