Tag Archives: Osama bin Laden

New video: How does identity play out in surprises? The example of Osama bin Laden

In this video about our book “Constructing Cassandra”, we explain how identity plays out in strategic surprises, using the example of Osama bin Laden. Watch it here on YouTube.

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Our Latest Forbes Piece: What a Caveman Can Teach You About Strategy

I have a strategy lesson for you

Read our latest piece on Forbes here.

In it, we argue that how an organization perceives competition or reacts to a disruption in its environment depends on its identity. Hence, before you start trying to understand them, try to understand yourself first.

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