Is Your Company Heading For a Cuban Missile Crisis? Steps to Make Sure Big Data is Working For You, Not Against You

Big data evidence hiding in plain sight

The rise of big data – the ability to gather massive amounts of information about both environment and operations – rests on the assumption that having more data gives organizations better control and the ability to avoid nasty surprises. It doesn’t. To understand why, consider the Cuba missile crisis that started exactly 50 years ago today.

Read more on our latest Forbes piece here.

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One response to “Is Your Company Heading For a Cuban Missile Crisis? Steps to Make Sure Big Data is Working For You, Not Against You


    A Story about the Power of Questions. To bow or not to bow……….?

    I thought that I would share with you one of my favourite stories – written by Jostein Gaarder: (Mika is an alien on his first visit to planet Earth)

    ”You can eat an apple”, I said and gave him the green fruit.
    It was as if he had seen an apple for the first time.
    First he just held it there and smelled it, but then he took a little bite.
    ”Mum – mum”, he said and took a bigger bite.
    ”Did it taste good?” I asked.
    He bowed deeply.
    I wanted to know how an apple tastes the very first time you taste it, so I asked again:
    ”How did it taste?”
    He bowed and bowed.
    ”Why do you bow?” I asked.
    Mika bowed again. It made me feel so confused, that I hurried to ask the question again.
    ”Why do you bow?”
    Now it was him who became confused. I think he did not know if he should bow again or just answer.
    ”Where I come from we always bow, when someone asks an interesting question” he explained – ”and the deeper the question, the deeper we bow.”
    That was the strangest thing I had heard in a long time. I could not understand that a question was something to bow for.
    ”What do you do when you greet each other?”
    ”We always try to find something wise to ask?” he said.
    First he bowed quickly, because I had asked another question and then he said:
    ”We try to ask a wise question to get the other person to bow”.
    I was so impressed by the answer that I bowed as deeply as I could. When I looked up Mika had put his finger in his mouth. After a long time he took it out.
    ”Why did you bow?” he asked and looked insulted.
    ”Because you answered my question so wisely,” I said.
    Now he said very loudly and clearly something that has followed me in my life ever since:
    ”An answer is nothing to bow for. Even if an answer can sound ever so right, still you should not bow to it.”
    I nodded briefly. But I regretted it at once, because now Mika may think that I bowed to the answer he had just given.
    ”The one who bows shows respect”, Mika continued, ”You should never show respect for an answer.”
    ”Why not?”
    ”An answer is always the part of the road that is behind you. Only questions point to the future.”
    Those words were so wise, I thought, that I had to press my hands against my chin not to bow again……..

    Peter Sørensen

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