Tag Archives: Cuba missile crisis

Is Your Company Heading For a Cuban Missile Crisis? Steps to Make Sure Big Data is Working For You, Not Against You

Big data evidence hiding in plain sight

The rise of big data – the ability to gather massive amounts of information about both environment and operations – rests on the assumption that having more data gives organizations better control and the ability to avoid nasty surprises. It doesn’t. To understand why, consider the Cuba missile crisis that started exactly 50 years ago today.

Read more on our latest Forbes piece here.

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