One of the features of our age is the idea that business suffers from a unique level of technological disruption, an attitude that I call Techno-Egotism. Businesspeople are told routinely that they operate in an era of “unprecedented” technological change; as a result, they feel very Modern (and rather sorry for themselves). They also, however, end up lacking perspective, and that can be a strategic liability.
I believe that if posterity registers our age’s Techno-Egotism at all, they will find it rather quaint. This thought struck me with great force last week as I drove across the George Washington Bridge, from New York to New Jersey, specifically in order to spit legally into a tube, and then mail that tube.
Silberzahn & Jones 