Category Archives: Theory

Geopolitics: Shortcuts For Spotting Good And Bad Analysis

If you enjoyed the piece in Forbes earlier in the week about the similarities between poor geopolitical analysis and psychic cold-reading, an expanded version, “Geopolitics: Shortcuts For Spotting Good And Bad Analysis” is now available on Seeking Alpha.

A Slipshod Analysts Best Friend.

A Slipshod Analysts Best Friend.

Geopolitics, Investing, and the Little Book of Psychic Cold Reading

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Milo’s latest advice for investors and business people trying to come to grips with geopolitics is now available on Forbes.com.  It’s called “Geopolitics, Investing and the Little Book of Psychic Cold Reading”.

Geopolitical Alpha – What It Is, And Why You Need It

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Milo has just published the first of a series of articles about Geopolitics and investing on the financial news site Seeking Alpha.  It’s entitled “Geopolitical Alpha – What It Is, And Why You Need It”.

If you want to jump ahead in the series (and explore some of topics the Seeking Alpha series will cover in more depth), see our previous posts, especially Geopolitics and Investing: A Reading List and How to Think like an Intelligence Analyst.

Comments and questions are most welcome either here or on the Seeking Alpha site.

 

 

Drivers of Prediction Accuracy in World Politics…Keep digging, Tetlock!

downloadPhilip Tetlock and his team have just released an interesting article entitled “The Psychology  of Intelligence Analysis: Drivers of Prediction Accuracy in World Politics” in the Journal of Experimental Psychology: Applied (January 12, 2015).  Their article summarizes the findings of the Intelligence Advanced Research Projects Activity (IARPA) tournament that we drew our readers attention to in 2013.  If you’re interested in intelligence analysis, forecasting or geopolitics, the article is certainly worth your time.  Nevertheless, we have our differences with Messrs Tetlock et al.

Some of the article’s conclusions are part of the received wisdom of forecasting.  For example, they conclude, “We developed a profile of the best forecasters; they were better at inductive reasoning, pattern detection, cognitive flexibility, and open-mindedness. They had greater understanding of geopolitics, training in probabilistic reasoning, and opportunities to succeed in cognitively enriched team environments. Last but not least, they viewed forecasting as a skill that required deliberate practice, sustained effort, and constant monitoring of current affairs.”  (Hurrah, and here’s to Open Sources!  The important drivers of geopolitics are not remotely secret.)  While these conclusions might sound intuitive, it is useful to document that they stand up to sustained scrutiny in a controlled experiment.

Some of Tetlock and his teams’ other conclusions also jibe with our (more sociological) approach to understanding the challenges of forecasting. Among other things, they find that when it comes to anticipating major geopolitical events, teams outperform individuals, and laymen can be trained to be effective analysts using only open sources.

The publication of this article, however, is also an excellent occasion to remind people of the shortcomings of a psychological approach to understanding success and failure in intelligence and geopolitical analysis. As we explore in Constructing Cassandra, purely psychological approaches present intermediate-level theories: they do not necessarily conflict with – but also do not entirely transcend – competing approaches to the problem (such as those presented by studies of organizational behavior or discussions of the “politicization” of intelligence).

Moreover, while the new paper certainly analyses the role of collective dynamics of the processing of information (which is a huge step forward when compared to simple “psychological biases” work), without an underpinning in the sociology of knowledge, some key root questions about intelligence analysis are left addressed:  e.g. Exactly which questions are asked, by whom, in response to what, and why; as you seek to answer them, who gets ignored, when and why?  Which questions are simply rejected? How and why does that happen?

As Wohlstetter wrote in 1962, “The job of lifting signals out of a confusion of noise is an activity that is very much aided by hypotheses.”  As I discussed last May at the Spy Museum in Washington, that remains true in today’s “Big Data” environment, and Tetlock’s experiments are a worthy attempt to determine who individually and collectively most effectively does that “lifting”, or sorting, of signals from noise.

One more failure of imagination...

One more failure of imagination…

BUT, what the IARPA work and Tetlock’s experiments do not address is the root cause of surprise, which in our view is the “problem of the wrong puzzle” or in Intelligence, bad Tasking (AKA “failures of imagination,”, that phrase so beloved of the 9/11 Commission which is now often wheeled out as a deus ex machina after a surprise has occurred).

In contrast, we believe the question of Tasking is vital, and that the systematic and sustained study of “Cassandras” – those who give warning but are ignored – are interesting exactly because their imaginations don’t fail yet for reasons that extend well beyond the merely psychological, their warnings (which should result in Tasking or further analysis) are ignored.  In other words, given a particular set of questions, who answers them best is quite interesting. More interesting, however, is what questions are not being asked, and who’s excluded from the debate. These dilemmas Tetlock’s work does not directly address, but we think the answers lie in the realm of the culture and identity of the organization performing the analysis.

Until  the role that the culture and identity of analytic teams and intelligence agencies as a whole is systematically address, we will have more strategic surprises than necessary.  The beginnings of a cure for any problem is a sound diagnosis.  Our diagnosis is that the core challenges of intelligence analysis are socially constructed.  In short, our hats are off to Dr. Tetlock and his team, but they need to dig deeper!

Naturally, we would welcome your comments on the IARPA research or Constructing Cassandra, and if you enjoyed this blog post, why not subscribe?

Our article in Revue Défense Nationale

If you read French, a summary of the main ideas in Constructing Cassandra has just appeared in Revue Défense Nationale (issue 767).   See the article “Incertitude et surprise stratégique : les leçons des échecs de la CIA” beginning on page 114.

Revue Defense Nationale issue 767

Risk, Uncertainty and Black Swans: Theoretical Differences and Practical Implications

Every time Milo and I teach about how organizations can make sense of their environments, we are confronted with the difficulty of explaining why uncertainty is so different from risk and why understanding that difference matters to entrepreneurs and managers. In this article, we address those questions and discuss the practical implications that flow from them.

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Our new Forbes piece: Three reasons why Big Data doesn’t make you smarter — Lessons from the world of Intelligence

Our latest post on Forbes piece discusses why Big Data will not make you smarter and potentially can be dangerous. Read it here.

Constructing Cassandra Now Available

Our new book on strategic surprise, Constructing Cassandra:  Reframing Intelligence Failure at the CIA, 1947-2001, is now available for pre-order worldwide.

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Interested readers in North America can read reviews and order it via  Amazon.com or Barnes&Nobel;  in the UK you can use Amazon.co.uk; in the rest of the EU, you may wish to use Amazon.fr or Amazon.de; and in Asia you may wish to use  Amazon.jp.

If you do order it thank you.  Naturally, if you have any questions about the book, please ask us.

The Four Drivers of Geostrategy : 1) Demographic change

In a previous post, Milo argued that strategic thinking should begin at the level of Geostrategy (See Start with Geostrategy or call it tactics). Geostrategy looks at how geopolitical factors inform, constrain, and affect business over the long term.  For convenience, you can place these geopolitical drivers into four categories that interact, evolve and change over time:  Demographics, Geography, Technology, and Culture.  It is “climate change” at the level of these geopolitical drivers– and especially the interaction among them – that create the economic and political “weather” of your firm.  These are often same forces that fund managers harness to generate “alpha” for their funds.  It is at their level that true strategy begins.   In this post, we’ll look at the first one, Demographics.

The Foundations of Lasting Strategy

The Foundations of Lasting Strategy

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Crafting Non Predictive Strategy, Part III: Acknowledge the Nature of the Problem

Despite formidable developments in business strategy over the last fifty years, organizations keep being disrupted by events they should have seen coming, but didn’t, or by events they saw coming but were unable to avoid or take advantage of. In 1971, NCR was surprised by the rapid rise of electronic cash registers and lost its leadership of the market. In 2007, Nokia was unable to react to the launch of the iPhone, an event the Finnish firm dismissed as minor, and is now struggling to survive. In 2011, the Arab uprising came as a complete surprise to everybody, not just business and governments but the people involved as well. And the list goes on:  if strategy is about addressing the key challenges an organization face, then the general lack of preparedness (if not prevention of) the economic and political crises that the world has been facing since 2008 is a massive failure of strategy. Hence it’s no surprise that in a survey conducted in 2011 by consulting firm Booz, fully 53% of senior executives did not think their company’s strategy would be successful. Houston, we have a problem…with strategy. Continue reading